With the blessing of the bishop of České Budejovice, Msgr. Vlastimila Kročila will mature a special series of pale lager in Budejovice Budvar. The ceremony was held at the brewery on Wednesday as part of the brewery’s traditional humanitarian campaign. The proceeds from the sale of this series will go to the Diocesan Charity of České Budějovice. For the sixth time this year. In the past, almost a million crowns were collected for charity in this way.
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Consecration of the last batch of lager in Budvar in České Budejovice.
| Photo: Deník/Jaroslav Sýbek
“This event allows us to connect what we love, beer, with a good intention. And that certainly belongs to Christmas, when blessed lager is sold,” says Petr Dvořák, director of Budejovice Budvar.
Humanitarian lager is brewed according to the same proven recipe as Budweiser Budvar Original, which has been the flagship of the national brewery from the very beginning. The act of blessing happens the moment the batch is freshly cooked. It then travels to the lager cellar, where it ages for weeks.
“The batch is carefully monitored by the production team, right up to the filling, which is hand-wrapped by volunteers. The final yield is the result of the work of everyone who contributed to its production and helped, like every year, a good cause”, says Budejovice Budvar brewer Adam Brož.
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Su lager will traditionally be sold during the Christmas period, and this year it will only be available in bottled packaging. With this, Budějovice Budvar wants to support the idea that blessed lager belongs on the Christmas table.
“I believe that the special series of lager that I am blessing today will make everyone who drinks it happy. Either to those who receive a bottle of lager as a gift or to those who buy it for someone as a gift,” said Mons. Vlastimil Kročil, bishop of České Budějovice.
Gift wrapping traditionally also goes to the Vatican as a gift to the Holy Father, Pope Francis.
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